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J. Adv. Educ. Sci. Humanit. (July - December 2026) 4(2): 30-38 31
Introduction
Competency management is a central paradigm in strate-
gic HRM, enhancing individual and organizational outcomes
across diverse contexts (Alles, 2005; Chiavenato, 2019). De-
fining competency profiles is essential for aligning human
capital with strategic objectives. In telecommunications—
marked by rapid technological change and uncertainty—
competencies cannot be static attributes; instead, a dynamic,
process-based vision involving continuous collective reflec-
tion is required to manage them effectively (Lorino, 2008).
In the Cuban context, competency management has acqui-
red growing relevance as a result of regulatory and strategic
transformations. Decree-Law No. 13/2020 “System of Work
with State and Government Cadres and their Reserves”
(Consejo de Estado de la República de Cuba, 2020) establi-
shes the need to evaluate the performance of cadres based on
results and competencies. More recently, the Draft of the La-
bor Code, which concluded its popular consultation period in
November 2025 and is expected to receive final approval by
the National Assembly in July 2026, introduces the principle
of “demonstrated ability” as the central axis of the employ-
ment relationship. This new principle offers a pathway for
sensitive decisions such as hiring, permanence, promotion,
training, and professional development, favoring labor mo-
bility based on real merits and recognizing non-traditional
career paths.
The Radiocuba Sancti Spíritus Division, an entity of the
Business Group of Informatics and Communications (GEIC)
responsible for guaranteeing radiocommunication, broad-
casting, and television services in the provincial territory,
faces significant challenges in the management of its human
capital. The diagnosis carried out reveals the absence of job
profiles structured by competencies, with traditional descrip-
tions centered on tasks and functions prevailing. The branch
qualification standards used present significant limitations in
relation to competency management, as they are structured
around tasks and do not define competencies, are generic and
decontextualized, and do not establish progressive professio-
nal development pathways.
The research aimed to propose a procedure for the de-
velopment of competency profiles for positions in the Ra-
diocuba Sancti Spíritus Division, Cuba. It was based on the
hypothesis that the implementation of this procedure would
contribute to the improvement of competency design, a cu-
rrent scientific and legal requirement in the Cuban business
context.
The concept of competence has evolved significantly since
the pioneering work of McClelland (1973), who argued that
traditional academic examinations do not guarantee perfor-
mance and postulated the need to seek other variables—com-
petencies—that could predict a certain degree of success. In
the following decade, Boyatzis (1982) defined competencies
as underlying characteristics of an individual that are related
to effective performance in the job, differentiating superior
performance from average or poor performance.
In the Ibero-American context, various authors have en-
riched this definition. Cuesta (2000), a Cuban researcher,
incorporates experience as a significant variable, defining
competencies as underlying characteristics in people, asso-
ciated with experience, related to successful actions in a job
position. Alles (2005) emphasizes the relevance of compe-
tencies not only as a selection and evaluation tool but also
as a mechanism to foster a solid and coherent organizational
culture.
Competency management addresses strategic alignment,
intellectual asset management, performance evaluation, and
fair compensation (Le Boterf, 2001). Competency-based
performance appraisal systems evaluate behaviors that drive
high-level performance, complementing numerical results
(Sahay & Kaur, 2021), with financial rewards serving as ex-
trinsic motivators that enhance employee effort and perfor-
mance.
The competency management framework is recognized
as an efficient practice that motivates employees and faci-
litates decision-making and development (Sahay & Kaur,
2021). Functional analysis methodology, widely used to de-
velop competency standards (Harrison et al., 2006), focuses
on describing job performance outcomes rather than titles.
This technique identifies labor competencies inherent in a
productive function at various levels (Mertens, 1999), es-
tablishing the main purpose and then determining required
functions through a hierarchical map of purposes, key func-
tions, constituent functions, and realizations—concrete, ve-
rifiable results that form the basis for competency standards
and training programs. The integration of competency units,
elements, performance evidence, criteria, and assessment
guidelines provides the foundation for competency-based
curricula.
The Cuban regulatory framework has evolved toward the
incorporation of competency management as a strategic tool.
NC 3001 (2007) on the requirements of the Integrated Hu-
man Capital Management System established the need to
define competency profiles for positions. Decree-Law No.
13/2020 (Consejo de Estado de la República de Cuba, 2020)
on the system of work with State and Government cadres
and their reserves establishes the principles, objectives, re-
quirements, and procedures for the selection, training, eva-
luation, and development of cadres. It emphasizes the need
to evaluate performance based on results and competencies.
The Draft of the Labor Code, which concluded its popu-
lar consultation period in November 2025 and is expected
to receive final approval by the National Assembly in July
2026, introduces the principle of “demonstrated ability” as
the central axis of the employment relationship. This prin-