Procedure for the design of competency profiles in thetelecommunications sector: case of Radiocuba Sancti Spiritus, Cuba

Abstract

Competency management has become a fundamental strategic approach for optimizing human capital in contemporary organizations. In the telecommunications sector, characterized by rapid technological changes and high competitiveness, the precise definition of competency profiles is essential to align staff capabilities with organizational objectives. This article presents the results of applied research aimed at designing a procedure for developing competency profiles for positions at the Radiocuba Sancti Spíritus Division, Cuba. Using a mixed approach that combined documentary analysis, focus groups, surveys of managers, and expert interviews, the current state of competency management in the entity was diagnosed. The findings revealed the absence of structured profiles under this approach and the prevalence of sectoral qualifiers centered on tasks. As a result, a procedure structured in four phases, nine stages, and twenty-three steps is proposed, based on the functional analysis methodology. The procedure aligns with the current Cuban regulatory framework, particularly with the projections of the Draft Labor Code introducing the principle of “demonstrated capacity”. The implementation of this procedure will allow the organization to transition from task-based management to a competency-oriented model, improving selection, training, and performance evaluation processes.