Genesis, evolution, and improvement of the management of Canal Educativo Dos of Cuba: its key processes

Abstract

In Cuba, all television is publicly owned and plays a significant social and cultural role. Each television channel has its unique characteristics in terms of programming and function. The management of interrelated processes as a system is a topic of current and necessary research for efficiently improving television production in the Canal Educativo Dos Budget Unit. A mixed-methodology approach, combining theoretical and empirical methods, is employed. The genesis of the channel is described, along with the functions for which it was created. From 2004 to the present, the channel has gone through three stages, the characteristics of which are evident in this work. A diagnosis of the channel's current situation is made, and its weaknesses, threats, strengths, and opportunities are described. The quality management work carried out is analyzed, which demonstrated the need to refine its process map by improving and completing the information related to key processes. This paper proposes the design of a new key process map, comprised of four processes. Diagrams for each process and their corresponding sheets are developed to improve the organization's quality management. This will ultimately lead to greater efficiency in television production on Canal Educativo Dos.