Tourist signage: design proposal based on representative elements of the Jama-Coaque culture
DOI:
https://doi.org/10.5281/zenodo.14601915Keywords:
tourist signage, Jama-Coaque culture, graphic design, cultural identity, sustainable development, rural tourismAbstract
This study aimed to design a proposal for tourist signage for the Jama canton based on representative cultural elements of its culture. Through a qualitative approach, a literature review was conducted, complemented by fieldwork that included direct observation. The results indicated that the need for signage was hindering the economic and social development of the region. The developed proposal included three main types of signage: informational billboards, approach signs, and tourist totems. These designs adhered to national regulations and incorporated indigenous cultural symbols to reinforce the community's sense of identity and belonging. The study concluded that implementing this signage system could boost tourism, contribute to the canton's sustainable development, improve its residents' quality of life, and increase the visibility of its natural and cultural resources nationally and internationally.
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The datasets used and/or analyzed during the current study are available from the corresponding author on reasonable request.
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Copyright (c) 2025 José J. Macías, Orlando R. Lazo, Vladimiro X. Jácome (Autor/a)
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