Data protection and privacy in the context of emerging technologies

Angélica M. Hernández

doi:10.5281/

Authors

Angélica M. Hernández Universidad dSancti Spíritus “José Martí Pérez”, Cuba Author https://orcid.org/0009-0008-1709-8290

DOI:

https://doi.org/10.5281/

Keywords:

personal data protection, digital privacy, emerging technologies, informed consent, artificial intelligence, neurotechnology

Abstract

This study analyzed the challenges faced by traditional personal data protection mechanisms in the face of the advances of emerging technologies such as artificial intelligence, the Internet of Things, and neurotechnology. The objective was to examine the relationship between regulatory awareness, risk perception, and institutional practices related to data processing. To this end, a quantitative methodology was applied through a structured survey with a stratified sample of digital technology users. The data were analyzed using descriptive and inferential statistical techniques. The results showed a direct correlation between regulatory awareness and perceptions of digital security and a critical outlook among users with greater technological exposure. A gap was also identified between declared institutional policies and their actual implementation. The analysis allowed for the segmentation of user profiles and highlighted the need for more effective consent mechanisms, algorithmic auditing, and digital education. The conclusion was that adopting a comprehensive approach that articulates technological innovation, dynamic regulation, and citizen empowerment is essential to build digital governance based on protecting fundamental rights.

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